{"id":25431,"date":"2019-08-23T01:00:05","date_gmt":"2019-08-23T01:00:05","guid":{"rendered":"http:\/\/01intern.com\/magazine\/?p=25431"},"modified":"2020-04-30T23:46:42","modified_gmt":"2020-04-30T14:46:42","slug":"btob%e3%81%a8btoc%e3%81%ae%e9%81%95%e3%81%84%e3%81%af%ef%bc%9f%e5%b0%b1%e6%b4%bb%e7%94%9f%e3%81%8c%e7%9f%a5%e3%81%a3%e3%81%a6%e3%81%8a%e3%81%8f%e3%81%b9%e3%81%8d%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9","status":"publish","type":"post","link":"https:\/\/01intern.com\/magazine\/archives\/25431","title":{"rendered":"BtoB\u3068BtoC\u306e\u9055\u3044\u306f\uff1f\u5c31\u6d3b\u751f\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e"},"content":{"rendered":"<p>\u5c31\u6d3b\u304c\u59cb\u307e\u308b\u3068\u3053\u308c\u307e\u3067\u306e\u5b66\u751f\u751f\u6d3b\u3067\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u3092\u8033\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee3\u8868\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30ef\u30fc\u30c9\u306e\uff11\u3064\u304c\u300cBtoB\u300d\u300cBtoC\u300d\u3068\u3044\u3046\u8a00\u8449\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30f3\u30b7\u30c3\u30d7\u3084\u4f1a\u793e\u8aac\u660e\u4f1a\u3001\u5408\u540c\u8aac\u660e\u4f1a\u306a\u306e\u3067\u300c\u6211\u304c\u793e\u306fBtoB\u4e8b\u696d\u3092\u4e2d\u5fc3\u306b\u62e1\u5927\u3092\u3057\u3066\u3044\u307e\u3059\u300d\u300c\u65b0\u3057\u304ftoC\u5411\u3051\u4e8b\u696d\u306e\u7acb\u3061\u4e0a\u3052\u3092\u884c\u306a\u3063\u3066\u3044\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u8a71\u3092\u3055\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u4eba\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4eca\u56de\u306f\u3001\u3053\u306eBtoB\u3001BtoC\u306e\u9055\u3044\u3084\u5c31\u6d3b\u751f\u304b\u3089\u898b\u305f\u6642\u306e\u9055\u3044\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5c31\u8077\u6d3b\u52d5\u304c\u672c\u683c\u5316\u3059\u308b\u524d\u306b\u305c\u3072\u672c\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u793e\u4f1a\u4eba\u306e\u57fa\u790e\u77e5\u8b58\u3092\u8eab\u306b\u4ed8\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"related\">\n<p class=\"related_title\">\u95a2\u9023\u8a18\u4e8b<\/p>\n<p><a class=\"related_link\" href=\"https:\/\/01intern.com\/magazine\/archives\/25843\">\u30b3\u30ed\u30ca\u5c31\u6d3b\u7279\u96c6\uff01\u81ea\u5b85\u3067\u3067\u304d\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u5c31\u6d3b\u30b5\u30fc\u30d3\u30b9\u304a\u3059\u3059\u3081\u4e00\u89a7<\/a><\/div>\n<div id=\"toc_container\" class=\"toc_white no_bullets\"><p class=\"toc_title\">\u3053\u306e\u8a18\u4e8b\u306e\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#BtoBBtoC\"><span class=\"toc_number toc_depth_1\">1<\/span> BtoB\u3001BtoC\u306e\u610f\u5473\u3068\u7279\u5fb4<\/a><ul><li><a href=\"#BtoB\"><span class=\"toc_number toc_depth_2\">1.1<\/span> BtoB\u3068\u306f<\/a><\/li><li><a href=\"#BtoC\"><span class=\"toc_number toc_depth_2\">1.2<\/span> BtoC\u3068\u306f<\/a><\/li><li><a href=\"#toBtoC\"><span class=\"toc_number toc_depth_2\">1.3<\/span> toB\u3068toC\u306e\u5e02\u5834\u898f\u6a21\u306e\u9055\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#BtoBBtoC-2\"><span class=\"toc_number toc_depth_1\">2<\/span> BtoB\u30fbBtoC\u306e\u9055\u3044\u304b\u3089\u5b66\u3076\u4f01\u696d\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8<\/a><ul><li><a href=\"#i\"><span class=\"toc_number toc_depth_2\">2.1<\/span> \u2460\u9867\u5ba2\u30bf\u30a4\u30d7\u306b\u3088\u3063\u3066\u6c42\u3081\u3089\u308c\u308b\u80fd\u529b\u306f\u7570\u306a\u308b<\/a><\/li><li><a href=\"#i-2\"><span class=\"toc_number toc_depth_2\">2.2<\/span> \u2461\u914d\u5c5e\u5148\u306b\u3088\u3063\u3066\u50cd\u304d\u65b9\u304c\u5927\u304d\u304f\u5909\u308f\u308b<\/a><\/li><li><a href=\"#i-3\"><span class=\"toc_number toc_depth_2\">2.3<\/span> \u2462\u77e5\u3063\u3066\u3044\u308b\u4f1a\u793e\u3001\u3068\u3044\u3046\u3060\u3051\u3067\u9078\u3076\u306e\u306f\u52ff\u4f53\u7121\u3044<\/a><\/li><\/ul><\/li><li><a href=\"#BtoBBtoC-3\"><span class=\"toc_number toc_depth_1\">3<\/span> BtoB\u3001BtoC\u4ee5\u5916\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u95a2\u9023\u30ef\u30fc\u30c9<\/a><ul><li><a href=\"#CtoC\"><span class=\"toc_number toc_depth_2\">3.1<\/span> CtoC<\/a><\/li><li><a href=\"#BtoG\"><span class=\"toc_number toc_depth_2\">3.2<\/span> BtoG<\/a><\/li><\/ul><\/li><li><a href=\"#BtoBBtoC-4\"><span class=\"toc_number toc_depth_1\">4<\/span> BtoB\u3001BtoC\u306e\u9055\u3044\u3092\u77e5\u3063\u3066\u3001\u5c31\u6d3b\u57fa\u790e\u529b\u3092\u4e0a\u3052\u3088\u3046<\/a><\/li><\/ul><\/div>\n<h2><span id=\"BtoBBtoC\">BtoB\u3001BtoC\u306e\u610f\u5473\u3068\u7279\u5fb4<\/span><\/h2>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-17332\" src=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/1-12.jpg\" alt=\"\u3072\u3089\u3081\u304f\u5973\u6027\" width=\"1340\" height=\"1014\" srcset=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/1-12.jpg 1340w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/1-12-300x227.jpg 300w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/1-12-768x581.jpg 768w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/1-12-1024x775.jpg 1024w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/1-12-980x742.jpg 980w\" sizes=\"(max-width: 1340px) 100vw, 1340px\" \/>\n<p>BtoB\u3001BtoC\u3068\u3044\u3046\u8a00\u8449\u306e\u610f\u5473\u3068\u4ee3\u8868\u7684\u306a\u696d\u754c\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u308c\u30892\u3064\u306e\u5358\u8a9e\u306f\u3001\u4f01\u696d\u306e\u30d3\u30b8\u30cd\u30b9\u4f53\u7cfb\u3092\u793a\u3059\uff11\u3064\u306e\u7528\u8a9e\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4f55\u304c\u9055\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h3><span id=\"BtoB\">BtoB\u3068\u306f<\/span><\/h3>\n<p>BtoB\u3068\u306f\u3001\u300cBuisiness to Business\u300d\u306e\u7565\u3067\u3001<strong>\u6cd5\u4eba\u3068\u6cd5\u4eba\u306e\u53d6\u5f15<\/strong>\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7c21\u5358\u306b\u3044\u3046\u3068\u3001\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u30fb\u5546\u54c1\u306e\u63d0\u4f9b\u5148\u304c\u4f01\u696d\u3067\u3042\u308b\u4e8b\u696d\u3092BtoB\u30d3\u30b8\u30cd\u30b9\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u8f38\u51fa\u5165\u8cbf\u6613\u3092\u884c\u3046<span style=\"color: #ff0000;\">\u5546\u793e\u3084\u7d20\u6750\u30fb\u9244\u92fc\u30fb\u6a5f\u68b0\u30fb\u90e8\u54c1\u30e1\u30fc\u30ab\u30fc\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u3001\u30b3\u30f3\u30b5\u30eb\u4f1a\u793e<\/span>\u306a\u3069\u306f\u3001BtoB\u696d\u754c\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>BtoB\u3067\u306f\u3001\u6cd5\u4eba\u304c\u9867\u5ba2\u3068\u306a\u308b\u305f\u3081\u3001\u5927\u5b66\u751f\u306e\u7686\u3055\u3093\u304b\u3089\u3059\u308b\u3068\u3001\u8eab\u306e\u56de\u308a\u306e\u751f\u6d3b\u3067\u89e6\u308c\u308b\u6a5f\u4f1a\u306f\u5c11\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u4e8b\u696d\u3068\u3057\u3066\u306f\u3001\u4e00\u56de\u306e\u53d6\u5f15\u984d\u304c\u9ad8\u984d\u306b\u306a\u308b\u306e\u3067\u3001\u8ecc\u9053\u306b\u4e57\u308c\u3070\u5b89\u5b9a\u7684\u306b\u53ce\u76ca\u3092\u898b\u8fbc\u3081\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<h3><span id=\"BtoC\">BtoC\u3068\u306f<\/span><\/h3>\n<p>BtoC\u3068\u306f\u3001\u300cBusiness to Consumer\u300d\u306e\u7565\u3067\u3001<strong>\u4e00\u822c\u6d88\u8cbb\u8005\u3092\u9867\u5ba2\u3068\u3057\u305f\u30d3\u30b8\u30cd\u30b9<\/strong>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\">\u30b3\u30f3\u30d3\u30cb\u30fb\u30b9\u30fc\u30d1\u30fc\u30fb\u767e\u8ca8\u5e97\u30fb\u5316\u7ca7\u54c1\u30fb\u98df\u54c1\u30fb\u30b2\u30fc\u30e0\u30fb\u30a2\u30df\u30e5\u30fc\u30ba\u30e1\u30f3\u30c8<\/span>\u306a\u3069\u306a\u3069\u3001BtoC\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u7686\u3055\u3093\u306e\u8eab\u306e\u56de\u308a\u306b\u6ea2\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e00\u822c\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30c6\u30ec\u30d3\u3001\u96d1\u8a8c\u3001\u5e83\u544a\u306a\u3069\u306e\u5ba3\u4f1d\u3092\u7a4d\u6975\u7684\u306b\u884c\u306a\u3063\u3066\u304a\u308a\u3001BtoB\u306e\u4f1a\u793e\u3068\u6bd4\u3079\u308b\u3068\u3001\u77e5\u540d\u5ea6\u304c\u9ad8\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5b9f\u969b\u3001\u5c31\u6d3b\u4eba\u6c17\u4f01\u696d\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3059\u308b\u4f1a\u793e\u306e\u591a\u304f\u306f\u3001BtoC\u306e\u4f1a\u793e\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8cc7\u751f\u5802\u3001\u660e\u6cbb\u3001\u30ad\u30ea\u30f3\u3001\u5473\u306e\u7d20\u3001\u82b1\u738b\u3001\u30aa\u30ea\u30a8\u30f3\u30bf\u30eb\u30e9\u30f3\u30c9\u3001\u30cb\u30c8\u30ea\u3001\u65e5\u6e05\u98df\u54c1\u3001\u30a2\u30b5\u30d2\u30d3\u30fc\u30eb\u3001JAL\u3001JTB\u3001\u30b5\u30f3\u30c8\u30ea\u30fc\u306a\u3069\u3001\u3088\u304fCM\u3084\u5e83\u544a\u3067\u76ee\u306b\u3059\u308b\u4f1a\u793e\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"toBtoC\">toB\u3068toC\u306e\u5e02\u5834\u898f\u6a21\u306e\u9055\u3044<\/span><\/h3>\n<p>BtoB\u3067\u306f\u3001\u53d6\u5f15\u91d1\u984d\u304c\u9ad8\u3044\u3068\u3044\u3046\u7279\u5fb4\u3092\u3054\u8aac\u660e\u3057\u307e\u3057\u305f\u304c\u3001\u5b9f\u306ftoB\u3068toC\u3067\u306f\u5e02\u5834\u898f\u6a21\u3082\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7d4c\u7523\u7701\u304c\u767a\u8868\u3057\u305fEC(\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0)\u306b\u304a\u3051\u308bBtoB\u3001BtoC\u306e\u5e02\u5834\u898f\u6a21\u306f\u3001\u305d\u308c\u305e\u308c\u7d04317\u5146\u5186\u306816\u5146\u5186\u3002\u306a\u3093\u3068\u3001<strong>20\u500d\u8fd1\u304f\u306e\u5dee<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5927\u5b66\u751f\u306e\u7686\u3055\u3093\u306b\u99b4\u67d3\u307f\u304c\u3042\u308b\u306e\u306f\u3001BtoC\u306e\u4f1a\u793e\u306e\u65b9\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u5b9f\u306f\u30d3\u30b8\u30cd\u30b9\u898f\u6a21\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u307f\u308b\u3068BtoB\u30d3\u30b8\u30cd\u30b9\u306e\u65b9\u304c\u5727\u5012\u7684\u306b\u898f\u6a21\u304c\u5927\u304d\u3044\u3093\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"related\">\n<p class=\"related_title\">\u95a2\u9023\u8a18\u4e8b<\/p>\n<p><a class=\"related_link\" href=\"https:\/\/01intern.com\/magazine\/archives\/16718\">\u30a4\u30f3\u30bf\u30fc\u30f3\u3067\u3082\u983b\u51fa\uff01\u793e\u4f1a\u4eba\u5fc5\u9808\u306e\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e8\u9078<\/a><\/p>\n<\/div>\n<h2><span id=\"BtoBBtoC-2\">BtoB\u30fbBtoC\u306e\u9055\u3044\u304b\u3089\u5b66\u3076\u4f01\u696d\u9078\u3073\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/h2>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-17326\" src=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/3-11.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/3-11.jpg 800w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/3-11-300x200.jpg 300w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/3-11-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\n<p>BtoB\u3001BtoC\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u6b21\u306b\u5c31\u6d3b\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u304b\u305b\u308b\u304b\u3092\u8003\u3048\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i\">\u2460\u9867\u5ba2\u30bf\u30a4\u30d7\u306b\u3088\u3063\u3066\u6c42\u3081\u3089\u308c\u308b\u80fd\u529b\u306f\u7570\u306a\u308b<\/span><\/h3>\n<p>BtoB\u3068BtoC\u306f\u9867\u5ba2\u304c\u3001\u6cd5\u4eba\u304b\u4e00\u822c\u6d88\u8cbb\u8005\u304b\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u304c\u3001\u3069\u3061\u3089\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u643a\u308f\u308b\u304b\u306b\u3088\u3063\u3066\u3001\u5f93\u696d\u54e1\u3068\u3057\u3066\u6c42\u3081\u3089\u308c\u308b\u77e5\u8b58\u3084\u30b9\u30ad\u30eb\u306f\u7570\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u308c\u306f\u55b6\u696d\u3092\u4f8b\u306b\u3059\u308b\u3068\u308f\u304b\u308a\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u540c\u3058\u55b6\u696d\u8077\u3068\u3044\u3063\u3066\u3082\u3001\u500b\u4eba\u76f8\u624b\u304b\u6cd5\u4eba\u76f8\u624b\u306b\u3088\u3063\u3066\u55b6\u696d\u30b9\u30bf\u30a4\u30eb\u306f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u53d6\u308a\u6271\u3046\u5546\u6750\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u500b\u4eba\u55b6\u696d\u306b\u6bd4\u3079\u3066\u6cd5\u4eba\u55b6\u696d\u306f\u610f\u601d\u6c7a\u5b9a\u307e\u3067\u306e\u671f\u9593\u304c\u9577\u3044\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u7d44\u7e54\u3068\u3057\u3066\u306e\u8907\u6570\u4eba\u3092\u4ecb\u3057\u305f\u5224\u65ad\u3092\u884c\u3046\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e00\u65b9\u3067\u500b\u4eba\u55b6\u696d\u306f\u3001\u8cfc\u5165\u8005\u306b\u76f4\u63a5\u63d0\u6848\u3092\u884c\u3046\u30b1\u30fc\u30b9\u304c\u591a\u3044\u306e\u3067\u6bd4\u8f03\u7684\u306b\u77ed\u3044\u30b9\u30d1\u30f3\u3067\u610f\u601d\u6c7a\u5b9a\u304c\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u6cd5\u4eba\u55b6\u696d\u3067\u306f\u3001\u8907\u6570\u4eba\u306e\u4eba\u306b\u7d0d\u5f97\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u63d0\u6848\u529b\u3084\u5c02\u9580\u77e5\u8b58\u304c\u6c42\u3081\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\u500b\u4eba\u55b6\u696d\u3067\u306f\u3001\u77ed\u3044\u9593\u306b\u8cfc\u5165\u8005\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u529b\u304c\u6c42\u3081\u3089\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001toB\u3001toC\u306e\u4e2d\u3067\u3082\u696d\u754c\u30fb\u53d6\u308a\u6271\u3046\u5546\u6750\u30fb\u5358\u4fa1\u306b\u3088\u3063\u3066\u50cd\u304d\u65b9\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5c31\u6d3b\u751f\u306e\u7686\u3055\u3093\u306f\u5927\u67a0\u3068\u3057\u3066\u6cd5\u4eba\u76f8\u624b\u304b\u500b\u4eba\u76f8\u624b\u304b\u3068\u3044\u3046\u89b3\u70b9\u3067\u4ed5\u4e8b\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u6e67\u304b\u305b\u3066\u307f\u308b\u3068\u4e00\u6b69\u8e0f\u307f\u8fbc\u3093\u3060\u4f01\u696d\u7406\u89e3\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u2461\u914d\u5c5e\u5148\u306b\u3088\u3063\u3066\u50cd\u304d\u65b9\u304c\u5927\u304d\u304f\u5909\u308f\u308b<\/span><\/h3>\n<p>\uff11\u3064\u306e\u4f1a\u793e\u304cBtoB\u3068BtoC\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u4e21\u65b9\u624b\u304c\u3051\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5165\u793e\u5f8c\u306e\u914d\u5c5e\u5148\u306b\u3088\u3063\u3066\u3001\u50cd\u304d\u65b9\u304c\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u304f\u308b\u3053\u3068\u3092\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u9280\u884c\u3092\u4f8b\u306b\u3059\u308b\u3068\u4e00\u822c\u6d88\u8cbb\u8005\u306e\u5bfe\u5fdc\u3092\u884c\u3046\u306e\u304b\u3001\u4f01\u696d\u5411\u3051\u306e\u8cb8\u4ed8\u696d\u52d9\u3092\u884c\u3046\u306e\u304b\u306b\u3088\u3063\u3066\u5fc5\u8981\u3068\u3055\u308c\u308b\u77e5\u8b58\u306a\u3069\u304c\u5909\u308f\u3063\u3066\u304f\u308b\u306e\u306f\u60f3\u50cf\u3067\u304d\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3088\u304f\u3001\u300c\u5fd7\u671b\u5148\u4f01\u696d\u306b\u5165\u793e\u3057\u305f\u3051\u3069\u3001\u914d\u5c5e\u5148\u304c\u601d\u3063\u3066\u3044\u305f\u3088\u3046\u306a\u4ed5\u4e8b\u3067\u306f\u306a\u3044\u300d\u3068\u3044\u3046\u65b0\u5352\u793e\u54e1\u306e\u58f0\u3092\u805e\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u4f1a\u793e\u5168\u4f53\u3067\u3069\u306e\u3088\u3046\u306a\u4e8b\u696d\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u914d\u5c5e\u5148\u90e8\u7f72\u306f\u4f55\u304c\u3042\u308b\u304b<\/strong>\u3092\u60c5\u5831\u53ce\u96c6\u3057\u3066toB\u3001toC\u306e\u89b3\u70b9\u304b\u3089\u60f3\u50cf\u3057\u3066\u307f\u308b\u3068\u3053\u3046\u3057\u305f\u5165\u793e\u5f8c\u30ae\u30e3\u30c3\u30d7\u3082\u6e1b\u3089\u305b\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u2462\u77e5\u3063\u3066\u3044\u308b\u4f1a\u793e\u3001\u3068\u3044\u3046\u3060\u3051\u3067\u9078\u3076\u306e\u306f\u52ff\u4f53\u7121\u3044<\/span><\/h3>\n<p>\u524d\u8ff0\u3057\u305f\u901a\u308a\u3001\u5c31\u6d3b\u751f\u306e\u591a\u304f\u304c\u5fd7\u671b\u5148\u306e\u4f1a\u793e\u3068\u3057\u3066toC\u306e\u4f01\u696d\u3092\u3042\u3052\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u81ea\u5206\u9054\u306e\u751f\u6d3b\u306b\u6839\u3056\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u4f1a\u793e\u306f\u3001\u30a4\u30e1\u30fc\u30b8\u3082\u3057\u3084\u3059\u304f\u3001\u4ed5\u4e8b\u5185\u5bb9\u3082\u7406\u89e3\u3057\u3084\u3059\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3057\u304b\u3057\u3001\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u77e5\u3063\u3066\u3044\u308b\u4f1a\u793e\u306e\u4e2d\u3067\u5fd7\u671b\u5148\u3092\u9078\u3093\u3067\u3057\u307e\u3046\u306e\u306f\u8003\u3048\u3082\u306e\u3002BtoB\u306e\u4f1a\u793e\u306b\u3064\u3044\u3066\u3082\u305c\u3072\u8abf\u3079\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30ad\u30fc\u30a8\u30f3\u30b9\u3068\u3044\u3046\u4f1a\u793e\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\u3002\u30ad\u30fc\u30a8\u30f3\u30b9\u306f\u3001\u4e0a\u5834\u4f01\u696d\u306e\u5e73\u5747\u5e74\u53ce\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u6bce\u5e74\u4e0a\u4f4d\u306b\u540d\u4e57\u308a\u3092\u3042\u3052\u3001\u305d\u306e\u984d\u306f<strong>\u306a\u3093\u30682,000\u4e07\u5186<\/strong>\u306b\u3082\u767b\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30ad\u30fc\u30a8\u30f3\u30b9\u306f\u3001\u5de5\u5834\u5411\u3051\u306b\u7cbe\u5bc6\u6a5f\u5668\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4f1a\u793e\u3067\u3001\u3044\u308f\u3086\u308bCM\u3084\u96d1\u8a8c\u306a\u3069\u3067\u76ee\u306b\u3059\u308b\u6a5f\u4f1a\u306f\u5c11\u306a\u3044\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3057\u304b\u3057\u3001\u696d\u754c\u3067\u78ba\u56fa\u305f\u308b\u5730\u4f4d\u3092\u7bc9\u304d\u3001\u5b89\u5b9a\u7684\u306a\u53ce\u76ca\u3092\u3042\u3052\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u5f93\u696d\u54e1\u306b\u3082\u3057\u3063\u304b\u308a\u3068\u7d66\u4e0e\u9084\u5143\u3055\u308c\u3066\u3044\u308b\u70b9\u306f\u5927\u5909\u9b45\u529b\u7684\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e16\u306e\u4e2d\u306b\u306f\u3001\u3053\u306e\u3088\u3046\u306b\u77e5\u540d\u5ea6\u306f\u9ad8\u304f\u306a\u304f\u3066\u3082\u9b45\u529b\u7684\u306a\u4f1a\u793e\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u305c\u3072\u4f01\u696d\u9078\u3073\u306e\u969b\u306b\u306f\u3001\u6700\u521d\u304b\u3089\u81ea\u5206\u3067\u9078\u629e\u80a2\u3092\u72ed\u3081\u3066\u3057\u307e\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u3088\u3046\u306a\u4f1a\u793e\u306b\u3082\u76ee\u3092\u5411\u3051\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"related\">\n<p class=\"related_title\">\u95a2\u9023\u8a18\u4e8b<\/p>\n<p><a class=\"related_link\" href=\"https:\/\/01intern.com\/magazine\/archives\/23571\">\u65b0\u5352\u306e\u5e74\u53ce\u30e9\u30f3\u30ad\u30f3\u30b0\uff01\u521d\u4efb\u7d66\u3084\u624b\u53d6\u308a\u984d\u3092\u89e3\u8aac<\/a><\/p>\n<\/div>\n<h2><span id=\"BtoBBtoC-3\">BtoB\u3001BtoC\u4ee5\u5916\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u95a2\u9023\u30ef\u30fc\u30c9<\/span><\/h2>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-17305\" src=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/publicdomainq-0015681rgb.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/publicdomainq-0015681rgb.jpg 900w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/publicdomainq-0015681rgb-300x200.jpg 300w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/publicdomainq-0015681rgb-768x512.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\n<p>\u6700\u5f8c\u306bBtoB\u3001BtoC\u4ee5\u5916\u306e\u95a2\u9023\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"CtoC\">CtoC<\/span><\/h3>\n<p>CtoC\u306f\u3001\u300cConsumere to Consumer\u300d\u306e\u7565\u3067\u500b\u4eba\u3068\u500b\u4eba\u304c\u53d6\u5f15\u3092\u884c\u3046\u30d3\u30b8\u30cd\u30b9\u3092\u3055\u3057\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30ab\u30ea\u3084Airbnb\u3001Uber\u3068\u805e\u3051\u3070\u30d4\u30f3\u3068\u304f\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u8fd1\u5e74\u306fCtoC\u30d3\u30b8\u30cd\u30b9\u3067\u53f0\u982d\u3059\u308b\u4f1a\u793e\u3082\u591a\u304f\u3042\u308a\u3001\u4f01\u696d\u306f\u500b\u4eba\u9593\u53d6\u5f15\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"BtoG\">BtoG<\/span><\/h3>\n<p>BtoG\u306f\u3001\u300cBusiness to Government\u300d\u306e\u7565\u3067\u3001\u4f01\u696d\u3068\u884c\u653f(\u5730\u65b9\u81ea\u6cbb\u4f53\u3084\u90fd\u9053\u5e9c\u770c\u3001\u516c\u7684\u6a5f\u95a2\u300d\u3068\u306e\u53d6\u5f15\u3092\u3055\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3060\u3068\u3001\u5efa\u8a2d\u696d\u754c\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002\u56fd\u306e\u5efa\u8a2d\u6848\u4ef6\u3092\u6c11\u9593\u4f01\u696d\u304c\u5165\u672d\u5f62\u5f0f\u3067\u6848\u4ef6\u3092\u8acb\u3051\u8ca0\u3046\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306f\u3001BtoG\u306e\u4ee3\u8868\u4f8b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2><span id=\"BtoBBtoC-4\">BtoB\u3001BtoC\u306e\u9055\u3044\u3092\u77e5\u3063\u3066\u3001\u5c31\u6d3b\u57fa\u790e\u529b\u3092\u4e0a\u3052\u3088\u3046<\/span><\/h2>\n<img loading=\"lazy\" class=\"aligncenter size-full wp-image-17303\" src=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/fffa003c1b330b1bc0b402abcb376ff2_s-1.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/fffa003c1b330b1bc0b402abcb376ff2_s-1.jpg 640w, https:\/\/magazine-image.01intern.com\/magazine\/wp-content\/uploads\/2018\/03\/fffa003c1b330b1bc0b402abcb376ff2_s-1-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n<p>BtoB\u3001BtoC\u306e\u9055\u3044\u306f\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u5c31\u6d3b\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u306b\u89e6\u308c\u308b\u6a5f\u4f1a\u306f\u3053\u308c\u304b\u3089\u307e\u3059\u307e\u3059\u5897\u3048\u3066\u3044\u304f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u305d\u306e\u610f\u5473\u3092\u3057\u3063\u304b\u308a\u3068\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u3067\u304d\u308c\u3070\u3001\u305d\u306e\u77e5\u8b58\u3092\u4e00\u6b69\u767a\u5c55\u3055\u305b\u3066\u300c\u5c31\u8077\u6d3b\u52d5\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u304b\u305b\u308b\u304b\u300d\u300c\u696d\u754c\u7406\u89e3\u3092\u6df1\u3081\u3089\u308c\u306a\u3044\u304b\u300d\u3068\u8003\u3048\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u3046\u3057\u305f\u601d\u8003\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u793e\u4f1a\u4eba\u3068\u3057\u3066\u5fc5\u8981\u306a\u8003\u3048\u65b9\u304c\u81ea\u7136\u3068\u8eab\u306b\u3064\u304f\u306f\u305a\u3067\u3059\u3088\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c31\u6d3b\u304c\u59cb\u307e\u308b\u3068\u3053\u308c\u307e\u3067\u306e\u5b66\u751f\u751f\u6d3b\u3067\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u306a\u3044\u30d3\u30b8\u30cd\u30b9\u7528\u8a9e\u3092\u8033\u306b\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002 &nbsp; \u4ee3\u8868\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u30ef\u30fc\u30c9\u306e\uff11\u3064\u304c\u300cBtoB\u300d\u300cBtoC\u300d\u3068\u3044\u3046\u8a00\u8449\u3067\u3059\u3002 &nbsp; \u30a4\u30f3\u30bf\u30fc\u30f3\u30b7\u30c3\u30d7\u3084\u4f1a\u793e\u8aac\u660e\u4f1a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":17335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/posts\/25431"}],"collection":[{"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/comments?post=25431"}],"version-history":[{"count":22,"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/posts\/25431\/revisions"}],"predecessor-version":[{"id":25937,"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/posts\/25431\/revisions\/25937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/media\/17335"}],"wp:attachment":[{"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/media?parent=25431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/categories?post=25431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/01intern.com\/magazine\/wp-json\/wp\/v2\/tags?post=25431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}